Search Results - A matter of Perception.

Interesting to note that there is really not much distinguishing the major search engines in terms of the actual search results returned. This article "
Google And MSN Tie, But Google Still Wins" gives details of a survey which indicates that although the users are generally satisfied with the results of the respective search engines, perception play a very large role in the search engine that they use. Google with it's towering brand equity in the search market has gained the most from this perception while MSN, though technically equivalent, I believe has been impacted negatively due to this. But it looks as if Ask Jeeves and MSN have made tremendous improvements and increase in their user base over the past year. This is also partly due to the growing market for search.